(September, 2000 Issue)
A simple jaunt across the street has made all the difference for Mark Shale at 900 North Michigan Ave in Chicago. The upscale men's and women's apparel store left behind its previous location, with direct access to the Illustrious retail avenue, for an indoor shopping center across the street. The risk paid off. The move and the new simplified look were not only a success but an evolution in store design.
(September, 1999 Issue)
In July 1998, Nautica established its NST (Nautica Sport Tech) line of "younger, more athletically inspired" apparel. The outerwear, pants, hats, t-shirts and licensed-out sneakers and accessories are designed to appeal to a target customer "probably in the 12—25 age bracket," says Adam Toorock, director of store planning and retail merchandising for NST. To distinguish NST from the slightly more mature and less athletic "active lifestyle brand" of Nautica Sportswear, the company steered NST through a different distribution channel: sports specialty chains.
(August, 1999 Issue)
Otema created the back island and showcases for Precious Jewelry in Neiman Marcus' White Plains, N.Y., store.
(July / August 1999 Issue)
It's their job to make others look good. In retail environments that range from mass-market megachains to chichi boutiques, display fixtures are supposed to enhance and attract attention to the merchandise, without competing with it. As the custom and off-the-rack fixtures on these pages show, retail display options come in almost as many shapes, styles and sizes as the products that benefit from their support.