July / August 1999 Issue
Reprinted with permission by AZURE Magazine. Copyright 1999
Design File - Show Offs (page 42-43) By Pamela Young

It's their job to make others look good. In retail environments that range from mass-market mega-chains to chichi boutiques, display fixtures are supposed to enhance and attract attention to the merchandise, without competing with it. As the custom and off-the-rack fixtures on these pages show, retail display options come in almost as many shapes, styles and sizes as the products that benefit from their support.

Otema Store Interiors of Markham, Ontario has produced a powder-coated metal frame display system for Nautica Sport Tech that has been installed in more than 500 U.S. locations. The table shown here, which is 127 cm wide, 56 cm deep and 51 cm high, is the smaller of two nesting tables. Its top is surfaced with silver-grey rubber in a raised diamond pattern. The larger table has a see-through top of perforated metal.